About Danny

Using data to craft worlds audiences can see, play, and live.


I’m a Forbes-listed expert in entertainment media and data science, currently Senior Data Scientist, Marketing Analytics & Insights at Sony Pictures and MBA Candidate at Boston University.

I hold a PhD in communication from the University of Pennsylvania, where my research focused on drivers of media preferences, and during my doctoral studies, I also received an MA in statistics from The Wharton School and worked for Paramount Pictures. Prior to Penn, I concurrently received my BA in interactive entertainment and master’s in communication management (MCM) from the University of Southern California.

My work has been featured by DEG: Digital Entertainment Group and published in the Journal of Broadcasting & Electronic Media, Journal of Media Business StudiesInternational Journal on Media Management, and International Journal of Communication. In addition, I’m a contributor to Towards Data Science and have served as an invited reviewer for the International Journal on Media Management, Journalism & Mass Communication Quarterly, International Journal of Communication, the European Media Management Association, and the Association for Education in Journalism and Mass Communication.

I was born in Seoul, South Korea; learned English in Tuscaloosa, Alabama; and spent my adolescence in the DC suburbs of Fairfax, Virginia, where I attended Thomas Jefferson High School for Science and Technology. Considering home to be where the heart is, I call Los Angeles, California home. In my free time, I like to go to concerts, write, sing at karaoke bars, perform at standup comedy open mics, watch movies, travel, and take long walks on the beach.

Favorite movies: Before Sunset, La La Land, (500) Days of Summer, Back to the Future, Midnight in Paris, Serendipity, Forrest Gump, Interstellar, Cinema Paradiso, The Secret Life of Walter Mitty, Indiana Jones and the Last Crusade, Roadrunner: A Film About Anthony Bourdain, Eternal Sunshine of the Spotless Mind
Favorite musicians: Queen, Fun/Nate Ruess, Coldplay, OneRepublic, Train, Sara Bareilles, Michael Giacchino, John Williams, Kygo, The Killers, Avicii
Favorite books: The Unbearable Lightness of Being, Kitchen Confidential, The Alchemist, Brave New World, Cloud Atlas, Under a War Torn Sky, The Diving Bell and the Butterfly, The Art of Racing in the Rain, Normal People, A Cook’s Tour 
Favorite TV showsQueen’s GambitBetter Call Saul, Battlestar Galactica, Black Mirror, How I Met Your Mother, Stargate SG-1, House, Psych, Succession, The Bear
Favorite video games: Control, Quantum Break, Alan Wake, The Walking Dead, Yakuza, Mass Effect, Star Wars: Knights of the Old Republic, Tomb Raider (2013)
Countries traveled: United States, South Korea, Japan, China, Thailand, Singapore, Malaysia, Canada, France, Czech Republic, Denmark, Netherlands, Belgium, Monaco, Austria, Germany, Italy, Vatican City, Spain, Portugal, Iceland, United Kingdom, Ireland, Sweden, Russia, Finland, Estonia, Latvia, Hungary, Cuba, Mexico, Turkey