Danny is a Forbes 30 Under 30-listed expert in entertainment media and data science. Currently working as an industry data scientist and a media preference researcher, he holds a PhD from the Annenberg School for Communication, University of Pennsylvania, and during his doctoral studies, Danny also received an MA in statistics from The Wharton School and worked for the Paramount Pictures Department of Future. Prior to Penn, Danny concurrently received his BA cum laude in interactive entertainment from the USC School of Cinematic Arts and master’s in communication management (MCM) from the USC Annenberg School for Communication & Journalism, and he was staff project manager for the USC Dornsife Mind and Society Center. His work has been featured by the DEG: Digital Entertainment Group and published in the Journal of Broadcasting & Electronic Media, Journal of Media Business Studies, International Journal on Media Management, and International Journal of Communication. Danny is also a contributor to Towards Data Science and has served as an invited reviewer for the International Journal on Media Management, Journalism & Mass Communication Quarterly, International Journal of Communication, the European Media Management Association, and the Media Management, Economics & Entrepreneurship division of the Association for Education in Journalism and Mass Communication.

Danny was born in Seoul, South Korea; learned English in Tuscaloosa, Alabama; and spent his adolescence in the DC suburbs of Fairfax, Virginia. Considering home to be where the heart is, Danny calls Los Angeles, California home. In his free time, he likes to go to concerts, write, build computers, compose music, watch movies, travel, and take long walks on the beach.

Favorite movies: Before Sunset, La La Land, (500) Days of Summer, Back to the Future, Midnight in Paris, Serendipity, Forrest Gump, Interstellar, Cinema Paradiso, The Secret Life of Walter Mitty, Indiana Jones and the Last Crusade
Favorite musicians: Queen, Fun, Coldplay, OneRepublic, Train, Sara Bareilles, Michael Giacchino, Kygo, The Killers
Favorite books: The Unbearable Lightness of Being, The Alchemist, Brave New World, Cloud Atlas, Under a War Torn Sky, The Diving Bell and the Butterfly, The Art of Racing in the Rain, Normal People, A Cook’s Tour 
Favorite TV showsQueen’s GambitBetter Call Saul, Battlestar Galactica, Black Mirror, How I Met Your Mother, Stargate SG-1, House, Psych
Favorite video games: Control, Quantum Break, Alan Wake, The Walking Dead, Yakuza, Mass Effect, Star Wars: Knights of the Old Republic, Tomb Raider (2013)
Countries traveled: United States, South Korea, Japan, China, Thailand, Singapore, Malaysia, Canada, France, Czech Republic, Denmark, Netherlands, Belgium, Monaco, Austria, Germany, Italy, Vatican City, Spain, Portugal, Iceland, United Kingdom, Ireland, Sweden, Russia, Finland, Estonia, Latvia, Hungary, Cuba, Mexico, Turkey