Trade/Industry Press Kim, D.D.E. (2019). Perspective | Seeking Ourselves Onscreen: How People Respond to Movie ‘Personalities’. DEG – The Digital Entertainment Group. Peer-Reviewed Articles Kim, D.D.E. (2020). The Search for Pleasure and Meaning on TV, Captured In-App: Eudaimonia and Hedonism Effects on TV Consumption as Self-Reported via Mobile App. Journal of Broadcasting and Electronic Media. Kim, D.D.E. (2018). My hero, your aggressor: Differences in perceptions of news media brand personality. International Journal of Communication. Kim, D.D.E. (2018). Demographic differences in perceptions of media brand personality: A multilevel analysis. International Journal on Media Management. Kim, D.D.E. (2017). A Unified Measure of Media Brand Personality: Developing a Media Brand Personality Scale for Multiple Media. International Journal on Media Management.