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Seeing. Playing. Living.

I believe these elements to be central to immersive story worlds that transcend format boundaries. Worlds that linger in our minds after we’ve stepped away from the screen. Worlds that keep our inner hero, lover, and rebel alive for otherwise unlivable journeys, romances, and revolutions.

I aspire to use data science to help craft such story worlds that people can see, play, live, and lose themselves in. We’re often quick to dismiss entertainment media, but I’ve seen how powerful they can be. I’ve seen how movies, games, and songs can inspire, breathe meaning, and instill hope. And I’ve seen not only how people make these stories, but how these stories make people.

In my free time, I like to read, write, build computers, compose music, watch movies, and take long walks on the beach – there isn’t a day when I don’t miss hopping the 720 bus to Santa Monica, walking down to Venice for lunch, and lounging and writing in the sand.

Danny recently completed his PhD at the Annenberg School for Communication, University of Pennsylvania, where he wrote his dissertation on brand-self congruence effects on media preferences and also earned an MA in statistics from The Wharton School during his doctoral studies. In summer 2018, he was a graduate intern at Paramount Pictures, where he utilized text mining and web scraping to generate insights relevant to immersive media business strategy for Ted Schilowitz’s Department of Future. Prior to Penn, Danny received his BA cum laude in interactive entertainment from the University of Southern California (USC) School of Cinematic Arts and master’s in communication management (MCM) from the USC Annenberg School for Communication & Journalism. During his time at USC, Danny worked as research assistant for Dr. Sheila Murphy at the USC Annenberg School for Communication and project manager for Dr. Daphna Oyserman and Dr. Norbert Schwarz at the USC Dornsife Mind and Society Center. His research has been published in the International Journal of Communication and International Journal on Media Management, and his work has been featured by DEG: The Digital Entertainment Group.

Danny learned English in Tuscaloosa, Alabama, and grew up in the DC suburbs of Fairfax, Virginia, where he attended Thomas Jefferson High School for Science and Technology.

Favorite movies: Before Sunset, La La Land, (500) Days of Summer, Back to the Future, Midnight in Paris, Senna, Serendipity, Forrest Gump, Interstellar, Cinema Paradiso
Favorite musicians: Queen, Fun, Coldplay, OneRepublic, Train, Sara Bareilles, Michael Giacchino
Favorite books: Brave New World, Cloud Atlas, Under a War Torn Sky, The Diving Bell and the Butterfly, The Art of Racing in the Rain, Steve Jobs
Favorite TV shows: Band of Brothers, Battlestar Galactica, How I Met Your Mother, Stargate SG-1, House, Psych, Black Mirror
Favorite video games: Quantum Break, Alan Wake, The Walking Dead, Mass Effect, Star Wars: Knights of the Old Republic, X-COM: Enemy Within, Forza Horizon 4
Countries traveled: United States, South Korea, Japan, China, Thailand, Singapore, Malaysia, Canada, France, Czech Republic, Denmark, Netherlands, Belgium, Monaco, Austria, Germany, Italy, Vatican City, Spain, Portugal, Iceland, United Kingdom, Ireland, Sweden, Russia, Finland, Estonia, Latvia, Hungary, Cuba, Mexico.