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Seeing. Playing. Living: I believe these elements to be central to immersive story worlds transcending format boundaries. Worlds that linger in our minds after we’ve stepped away from the screen. Worlds that keep our inner hero, lover, and rebel alive for otherwise unlivable journeys, romances, and revolutions.

I aspire to use data science to help craft such story worlds that people can see, play, and live. We’re often quick to dismiss entertainment media, but I’ve seen how powerful they can be. I’ve seen how movies, games, and songs can inspire, breathe meaning, and instill hope. And I’ve seen not only how people make these stories, but how these stories make people.

In my free time, I like to go to concerts, write, build computers, compose music, watch movies, travel, and take long walks on the beach.

Danny is a Data Scientist at Whip Media Group/TV Time and a Visiting Researcher at the University of Southern California (USC) Annenberg School for Communication & Journalism. He holds a PhD from the Annenberg School for Communication, University of Pennsylvania, where he wrote his dissertation on brand-self congruence differences in media preferences, and also earned an MA in statistics from The Wharton School during his doctoral studies. In summer 2018, he was a PhD intern at Paramount Pictures, where he utilized text mining and web scraping to generate insights relevant to immersive media business strategy for Ted Schilowitz’s Department of Future. Prior to Penn, Danny received his BA cum laude in interactive entertainment from the USC School of Cinematic Arts and master’s in communication management (MCM) from the USC Annenberg School for Communication & Journalism. During his time at USC, Danny worked as research assistant at the USC Annenberg School for Communication and project manager at the USC Dornsife Mind and Society Center. His research has been published in the International Journal of Communication and International Journal on Media Management, and his work has been featured by DEG: The Digital Entertainment Group.

Danny was born in Seoul, South Korea; learned English in Tuscaloosa, Alabama; and spent his adolescence in the DC suburbs of Fairfax, Virginia, where he attended Thomas Jefferson High School for Science and Technology.

Favorite movies: Before Sunset, La La Land, (500) Days of Summer, Back to the Future, Midnight in Paris, Serendipity, Forrest Gump, Interstellar, Cinema Paradiso, The Secret Life of Walter Mitty, Steve Jobs, Brad’s Status
Favorite musicians: Queen, Fun, Coldplay, OneRepublic, Train, Sara Bareilles, Michael Giacchino
Favorite books: Brave New World, Cloud Atlas, Under a War Torn Sky, The Diving Bell and the Butterfly, The Art of Racing in the Rain, Steve Jobs
Favorite TV shows: Better Call Saul, Battlestar Galactica, Black Mirror, How I Met Your Mother, Stargate SG-1, House, Psych, Band of Brothers
Favorite video games: Control, Quantum Break, Alan Wake, The Walking Dead, Mass Effect, Star Wars: Knights of the Old Republic, Tomb Raider (2013)
Countries traveled: United States, South Korea, Japan, China, Thailand, Singapore, Malaysia, Canada, France, Czech Republic, Denmark, Netherlands, Belgium, Monaco, Austria, Germany, Italy, Vatican City, Spain, Portugal, Iceland, United Kingdom, Ireland, Sweden, Russia, Finland, Estonia, Latvia, Hungary, Cuba, Mexico, Turkey.