To see, play, and live: I believe these elements to be central to immersive story worlds transcending format boundaries. Worlds that linger in our minds after we’ve left the screen. Worlds that keep our inner hero, lover, and rebel alive for otherwise unlivable journeys, romances, and revolutions.

I use data to help craft and understand the story worlds that we see, play, and live. People are often quick to dismiss entertainment media, but I’ve seen their power. I’ve seen how movies, games, and songs can inspire and instill hope. And I’ve seen not only how people make these stories, but how these stories make people.

In my free time, I like to go to concerts, write, build computers, compose music, watch movies, travel, and take long walks on the beach.

Danny is a Data Scientist at Whip Media Group and a Visiting Researcher at the University of Southern California (USC) Annenberg School for Communication & Journalism. He holds a PhD from the Annenberg School for Communication, University of Pennsylvania, and during his doctoral studies, Danny also received an MA in statistics from The Wharton School and interned for the Paramount Pictures Department of Future. Prior to Penn, Danny received his BA cum laude in interactive entertainment from the USC School of Cinematic Arts and master’s in communication management (MCM) from the USC Annenberg School for Communication & Journalism, and he worked on staff as project manager for the USC Dornsife Mind and Society Center.

His research has been published in the International Journal of Communication and International Journal on Media Management, and his work has been featured by DEG: The Digital Entertainment Group. Danny has been an invited reviewer for the International Journal on Media Management, Journalism & Mass Communication Quarterly, and the Media Management, Economics & Entrepreneurship division of the Association for Education in Journalism and Mass Communication.

Danny was born in Seoul, South Korea; learned English in Tuscaloosa, Alabama; and spent his adolescence in the DC suburbs of Fairfax, Virginia.

Favorite movies: Before Sunset, La La Land, (500) Days of Summer, Back to the Future, Midnight in Paris, Serendipity, Forrest Gump, Interstellar, Cinema Paradiso, The Secret Life of Walter Mitty
Favorite musicians: Queen, Fun, Coldplay, OneRepublic, Train, Sara Bareilles, Michael Giacchino
Favorite books: The Unbearable Lightness of Being, The Alchemist, Brave New World, Cloud Atlas, Under a War Torn Sky, The Diving Bell and the Butterfly, The Art of Racing in the Rain, Normal People
Favorite TV shows: Better Call Saul, Battlestar Galactica, Black Mirror, How I Met Your Mother, Stargate SG-1, House, Psych, Band of Brothers
Favorite video games: Control, Quantum Break, Alan Wake, The Walking Dead, Mass Effect, Star Wars: Knights of the Old Republic, Tomb Raider (2013)
Countries traveled: United States, South Korea, Japan, China, Thailand, Singapore, Malaysia, Canada, France, Czech Republic, Denmark, Netherlands, Belgium, Monaco, Austria, Germany, Italy, Vatican City, Spain, Portugal, Iceland, United Kingdom, Ireland, Sweden, Russia, Finland, Estonia, Latvia, Hungary, Cuba, Mexico, Turkey